The CA Dept of Health grants LB $1 million to develop a Black infant health awareness campaign
The Long Beach Health and Human Services Department announced Tuesday they had been awarded a $1,000,000 grant from the California Department of Public Health to create a statewide public awareness campaign focused on maternal and infant birth inequities in California.
The Long Beach Health and Human Services Department & the Alameda County Public Health Department will collaborate on the program.
Increase awareness of infant and maternal health inequities within Black populations.
Increase enrollment of Black pregnant women and mothers up to six months postpartum in the BIH Program.
Launch a pregnancy app to provide culturally tailored information for Black women across California.
The campaign will include an app that will provide pregnancy education, gestational calendars, meditation, stress reduction strategies, and breastfeeding information tailored explicitly to Black women.
The campaign will span across all 17 BIH programs, including five Southern California counties: Kern, Los Angeles, Riverside, San Bernardino, and San Diego.
Why it matters:
According to the L.B Health Department, Black babies in America die in their first year of life at more than twice the rate of babies from all other populations because they are born too soon and are too small. Likewise, more Black women die during pregnancy and childbirth than any other ethnic group. Evidence suggests that Black women's adverse birth outcomes may be linked to chronic stress associated with social factors, including racial discrimination.